Apple is launching a new advertising campaign in China that’s meant to push back against the government’s anti-competitive policies.
The new ad features an animated man dressed in a Chinese character singing a song and wearing a hat, and a shot of a red Apple Watch face.
The ad is intended to highlight Apple’s efforts to support Chinese music fans and music creators and to show that the company does not support Chinese government policies against online content or the Internet.
“We are committed to helping the Chinese government understand the opportunities that music and content creators have in the future,” Apple CEO Tim Cook said in a statement to The Verge.
The campaign will run for two weeks in China, and it’s expected to run on Apple’s Chinese and foreign websites.
Apple’s latest campaign, however, comes at a critical time for the company.
The U.S. government is demanding that Apple cooperate with U.N. efforts to crack down on China’s internet censorship and has ordered the company to pay $2 billion to settle charges that it violated antitrust laws by selling iPhones to China.
Apple has not commented on the Chinese campaign.
The government’s crackdown on the Internet in China has caused problems for Apple and other tech companies, especially those that operate in countries where Internet usage is highly regulated.
The Chinese government has tried to crack Down on the China Internet through censorship and monitoring of the Internet, and Apple has been a target.
It’s unclear how much Apple will pay to comply with the U.A.E. request.
The company will be required to give information about its cooperation with the government.