Here are some of the big trends in the podcast industry, according to industry veteran John Bielawski.
Bielawsky, founder and chief executive officer of the podcast and social network podcast podcasting platform SoundCloud, said in a video post on the company’s blog that the industry was poised for a “great rebound” in 2017.
“The growth of the podcasts industry is unprecedented in its magnitude,” he said.
“It is already a billion dollar industry, with the likes of Spotify and Apple as the dominant players in this space.
The growth is also accelerating, as many people are discovering podcasts for their own entertainment.
This is good news for listeners, listeners of podcasts, podcasters and podcasters themselves.”
We’re looking forward to a new chapter in the history of podcasting.”
In 2016, podcasting made up a small fraction of podcast revenue and revenues for podcasting platforms, according to Bielawksi.
However, the rise in podcasting revenues has accelerated in the past two years.
In February, SoundCloud reported a $8.4 million profit for the first quarter of 2017.
And, in March, in a blog post on soundcloud.com, Bielwski said podcasting revenue was $18.4 billion in 2016 and $16.6 billion in 2017, up from $15.5 billion in 2015 and $13.3 billion in 2014.
SoundCloud had a $9.4-billion market capitalisation at the time of its IPO in 2015.
While the podcast business is still relatively small in the overall podcast market, the company said it had the largest audience of any podcasting service.
On average, listeners listened to over 1,200 episodes of podcasts in 2017 and about 2.2 million listeners were paying for subscriptions to its services.
Overall, podcast revenue for SoundCloud was $24.5 million in 2017 and was growing at an annual rate of $7.9 million.
Over the past year, podcast subscription revenues have grown at an average rate of 9.2% per quarter, and SoundCloud’s revenue growth was up 10.6% over the same period.
For the first time, Soundcloud said in March it had recorded revenue growth of over 25% over 2017.
Bielwsky said the growth of podcasts had been driven by a shift in the way listeners consume podcasts.
He explained that people were listening to podcasts to discover new podcasts, and they were also subscribing to podcasting services like Spotify, Apple Podcasts and Vevo, to find more podcasts they liked.
Since 2017, he said, podcast subscriptions on SoundCloud have been growing at double digit percentages.
According to Bielewski, there were 3.6 million podcast listeners at the end of March 2017.
He added that that number was growing faster than the total number of podcasts and podcasts subscribers for the year.
Now, the podcast platform is expanding its reach beyond the US, with new service launches in Canada, Germany, Brazil and Spain.
Podcasting in 2018, with an estimated audience of 8 million people, was the second-highest growth year for Soundcloud in 2017 according to Bialawski, and it was the fastest growing segment of the service.”
In 2018, Sound Cloud launched the first podcast app in Canada,” he wrote.
From there, the app was introduced to other countries, with more than 200,000 listeners in China, over 100,000 in South Korea and over 60,000 subscribers in Brazil.
With its growth, the platform has seen revenue growth and revenue growth that exceeded the revenue growth seen in 2016.
Its revenue grew 25.2%, and its revenue growth accelerated to a 17.5% increase in 2017 as well.
Soundcloud’s annual revenue for the past three years has averaged $8 billion.
As of the end-date of its 2017 annual report, SoundCity had $2.6bn in revenue.
Last year, the service’s revenue was $4.4bn, and the company had more than 10 million listeners.
(Read: The Podcasting Podcasts Podcast)”The number one driver of the growth and the future of podcast content is the expansion of podcast advertising,” said Bielwksi, adding that it is now possible to “stream podcasts for free” on the podcast app.
Other factors influencing the growth in podcast revenue include the proliferation of subscription services, including Spotify, Google Play Music and iTunes Radio, which has more than 4 million paid subscribers.
Also, there is the increasing popularity of social media platforms such as Facebook, Twitter and YouTube, which have also grown in popularity over the past few years.
Bialawsky said that SoundCloud is in the early stages of building its own streaming