The UK’s fast-food giant Wendy’s has announced plans to launch a new breakfast option at its stores.
The company, which has already introduced breakfast at its flagship locations in Birmingham, Leeds and Manchester, said the new breakfast will be available in the UK.
Wendy’s said it was a partnership with Cabela’s.
Cabelas, which is also the owner of McDonald’s and Burger King, announced the partnership last year.
The fast-chain has been keen to attract more shoppers to its breakfast menu.
“Our breakfast is a staple at the most popular locations across the UK, with the vast majority of customers choosing it as their favourite meal,” Cabels chief executive and founder Nick O’Brien said.
“We’ve worked hard to get the right ingredients right, including sourcing and sourcing-from-scratch, and we’re confident that the breakfast we’re offering is going to be a huge hit.”
Cabelast Brands, which includes the fast-selling chain KFC, has also announced it will start offering breakfast at some of its restaurants this year.
CAB Restaurants, which operates the country’s biggest burger chain, will offer the new product in its restaurants.
It comes as Wendy’s and Cabelos aim to grow their breakfast businesses.
Earlier this month, the two firms launched a new digital ad campaign which will run in the USA and Australia for the first time.
The ads are aimed at helping Wendy’s to increase sales and help Cabelons to expand its breakfast business.
The partnership was first reported by The Telegraph.