We’re all familiar with the marketing challenges that come with building an effective social media strategy.
It’s not that you can’t make any kind of good, relevant content, it’s just that you don’t want to spend the time or effort.
There are so many different ways to get your content to your target audience, and it’s important to be mindful of the potential negative effects that might come with creating content that is overly focused on your audience’s interests.
Here are a few tips to help you build an engaging social media campaign.1.
Create content that’s more than a hashtag, but more than one tweet.
If you’re building an Instagram-style campaign, this could be the perfect opportunity to create content that involves hashtags.
Create a series of short posts that describe what the brand is about and include the hashtag #InstagramForAll.
For example, “This is my brand that is making the transition from Instagram to Snapchat.”2.
Focus on influencers and fans.
When you build your content, you’re only going to get the exposure that you’re really hoping for.
This means that you should create content for influencers, fans, and other potential social media fans.
For this to work, you need to be clear about what your content is about.
For instance, do you want to post about the company or product?
Do you want people to see what you’re about, or do you just want to show your friends that you have a product?3.
Don’t forget about the influencers.
If your content has been built around influencers like @golf, @mitch_farrell, and @seanharrison, you’ve done something right.
You’ve created a good foundation for the rest of your content.
For these influencers to follow you and give you exposure, they need to know what you have to say about the brand and their products.4.
Use a lot of hashtags for hashtags sake.
You want your content that gets shared to be a unique story, not something that people can scroll through and click on.
For the most part, hashtags are a great way to get traffic, but the best way to create compelling content is to use a lot more than just hashtags in your social media content.
A great example of this is to put together a series that includes a series about an upcoming game you’re hosting.
Instead of using the hashtags #IndieGames, #GameOnIndie, or #IndiesGames, you could include more than 20 of the hashtag combinations you think will be most likely to get shared by fans of the game.
If people want to follow the #IndiestGames hashtag, you can use #IndiGamesForAll to showcase that the game is available for all gamers.5.
Use hashtags that have more than 1 hashtag.
If the #InstaForAll hashtag has been the focus of your social content, consider creating content using other hashtags instead.
This is especially true if your content includes content that features a hashtag like #MitchFarrell, @seansfashion, or @mashable.
If these hashtags have been the most popular hashtags among your followers, they could be used to add another layer of social impact to your content without creating the same kind of awkward “tagging” that some social media marketers struggle with.
For example, @Golf would be a good hashtag for your #IndicGames content to add to, but you could also include @Mitchfarrell with the hashtag.
Or you could create a series with the hashtages #IndianGames,#GameOnIndian, and #IndyGames.6.
Avoid using the same hashtags over and over again.
If it seems like your content will be shared over and more than once, consider using hashtags as a shortcut to getting the most exposure.
This will make it much easier for you to make your content appear relevant to your audience and will also make it easier to build your audience around you.
This could be especially helpful for brands that use multiple social platforms like Instagram, Twitter, and Snapchat.7.
Avoid repeating hashtags with multiple different hashtags, unless you’re doing it for a specific reason.
For an example of how to create hashtags from multiple different content sources, check out this example of a video about a new car.
You might have seen a lot “tags” in the hashtagged content that are all about cars, but if you were to add hashtags to that video that included a “tags all” hashtag, it would make the video appear very different.
Instead, add a tag that says “tags car” and the video will look very different than if you had only used the tag “tags.”8.
Use descriptive language in your content and hashtags and hashtagged hashtags alone.
For most of us, it feels natural to use